![]() ![]() Product rankingĪ buyer is much more likely to buy your product if it is listed as one of the first few search results on Walmart. We cover where to find these metrics in more detail down below.īy understanding how data affects each factor, sellers can attract the attention of more customers and build relationships with repeat customers. These factors are heavily shaped by seller account metrics. product reviews and seller ratings: how many product reviews and seller ratings the merchant has and how positive or negative this feedback is.Buy Box placement: whether the seller’s product made the Buy Box or not.product ranking: the point at which the product appears in search results.When customers visit Walmart’s online store, the likelihood of them buying your product depends on your: Merchants who use data to encourage returning and new customers to make purchases will have a competitive advantage - not only in the short-term, but also in the future when Walmart’s marketplace has expanded. Walmart sellers who monitor their metrics and apply their insights to improve their performance will be set up to grow their business. To help Walmart sellers get started, we’ve created a guide to tracking and applying data on the marketplace for better growth. By building a large customer base early on, they’ll have a major competitive advantage over the majority of sellers once the marketplace becomes larger. Sellers who use metrics now can establish themselves as strong merchants before the marketplace gets big. Walmart sellers face a relatively small amount of competition - the marketplace hosts thousands of sellers today, while Amazon hosts over 2 million sellers - and using data is critical to their success. Data empowers sellers to stay ahead of their future competitors. ![]()
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